When you enter into a trade show populace, you begin playing a game. The name of the game is brand recognition. There is almost no other purpose to hosting a booth at a trade show that doesn’t fall under the wide umbrella of attaining brand recognition, which as we know, generates leads which generates business. The importance of trade shows to fledgling businesses cannot be understated. According to the Trade Show News Network (TSNN), 81 percent of trade show attendees have buying power at their organization – that means that nearly everyone is a potential business opportunity.
With so much opportunity walking around you – how do you keep their attention? What can you do to throw the widest net to catch the most valued potential clientele?
Keep reading to see the best items that you can use to grab trade show attendees’ attentions and get them ready to collaborate with your business.
Portable Power Bank
Promotional power banks are on the rise in popularity as smart phones, tablets and other devices are more commonplace at trade show events. These items are sleek and fit perfectly inside of a jacket pocket for mobile charging. They are unbelievably convenient and can be custom-designed with any shapes or colors you want. From a Pepsi can to an oil tanker, you can put your concepts into eye-catching reality.
Digital Reward Promotion
At the trade show you’re likely to see many branded pens and magnets – boring. Give your potential clientele something that they actually will be excited to receive. Provide them with free music downloads, movie rentals, eGift cards to a restaurant chain, or another reward that’ll be deemed useful by your target audience. Digital reward vouchers have reward codes to deliver promos with a very high perceived value. These cards can be fully customized to rock your brand logo and pack a memorable punch that will last with attendees.
Microfiber Cloth
Microfiber cloths are a perfect for cleaning laptops, mobile devices, eyeglasses and CDs, yet most people never think to purchase them. Branded microfiber cloths can be kept in a vinyl pouch that easily slips in and out of pockets for quick use. Keep it simple with just a brand logo and company colors, or go all out with a custom design that spans the entire piece of fabric.
Lip Balm
People normally keep lip balm in their purse, bag or pocket for accessibility. It’s a necessity item that people use often throughout the day. A branded stick of lip balm will remind attendees of your company every time they use it. You can also offer a variety of flavors for potential clients to have a wider range of options.
When it comes to trade shows, you need to find a way to stand out from all the other booths. Providing useful and reliable promo items will help bolster your image as a useful and reliable organization.
